Train your sales team with AI simulations

Your team selling in 30 days, not 6 months.

1st place Hackathon LendárioKickstart — Instituto Caldeira
SaleCoach dashboard
BRDE LabsElevenLabs GrantsAcademia LendáriaFounders ClubCaldeira KickstartITEC UCSSebrae

PROBLEM

The invisible cost of poor sales training

Without structured training, productivity of new sellers can drop by 50%, turnover increases, and losses may exceed 200% of annual salary per replacement.

Without SaleCoach

  • 6+ month ramp-up
  • 53% first-year turnover
  • R$100K+ per replaced rep
  • Manager spends 8h/week training

With SaleCoach

  • Ramp-up in 30 days
  • 40% higher retention
  • R$134K/year savings per team
  • AI-powered training 24/7

WHO IT'S FOR

Built for teams that actually sell

SaleCoach adapts to your market. See how teams from different industries use the platform.

SaaS & Technology

SDRs who book, AEs who close. Reduce ramp-up and standardize your entire team's pitch.

Education & EdTech

Consultative sellers who need to master the curriculum before selling enrollments.

Info Products & High Ticket

Closers trained on the expert's funnel. Sharp scripts, mastered objections, conversion rate at the ceiling.

B2B Services

Long consultative sales with technical objections. Sellers who understand your service like a partner.

From prospecting to post-sale

Train the entire cycle, not just the cold call.

Pre-Sale
  • Cold Call
  • Qualification
  • Follow-up
Sale
  • Discovery
  • Demo
  • Negotiation
  • Closing
Post-Sale
  • Onboarding
  • Upsell
  • Renewal
Support
  • Customer with issue
  • Retention/Save

How SaleCoach works

01

Configure your playbook

Define your ICP, common objections, scenarios and custom sales strategies.

02

Reps simulate 24/7

Your team practices with realistic AI personas, anytime, without burning real leads.

03

Get actionable reports

360° evaluation with technique, behavior and emotion insights for each simulation.

For Managers

  • Full visibility into team progress
  • Automatic performance alerts
  • Decision-ready reports

For Sales Reps

  • Practice anytime without pressure
  • Instant feedback per simulation
  • Evolve with progressive challenges

SOLUTION

Everything your team needs — and what will happen

SaleCoach[AI] uses artificial intelligence to create realistic sales simulations, assessing every interaction step by step.

Voice and chat simulations

Real practice, without burning leads. Authentic AI-generated scenarios.

360° evaluation

Technique, behavior and emotion. Accurate feedback on every interaction.

Smart reports

Full visibility of individual and team progress in real time.

Real call analysis

Upload real call recordings and receive the same scoring as simulations. Compare training vs. practice.

3x faster

Ramp-up up to 3x faster with daily simulations and immediate feedback.

Talent retention

Reduce turnover with continuous training that engages the team.

Training vs. Reality

Compare simulation scores with real calls. Discover where to train more.

AI Personas

Meet the AI Personas

Synthetic clients with real personalities, objections and buying styles. Train with scenarios that truly challenge.

Karen Sales

Karen Sales

Easy

Coordinator (Curious)

Asks many questions, wants to understand every detail. Requests practical examples and comparisons before moving forward.

Edson dos Santos

Edson dos Santos

Medium

Technical (Analytical)

Analyzes data and metrics rigorously. Questions ROI, technical integrations and demands concrete evidence.

Maria Helena Gusmão

Maria Helena Gusmão

Hard

Owner (Strategic)

Direct and demanding. Focuses on financial results, has little time and challenges the seller's assumptions.

TEAM

Created by people who live technology, sales and innovation

SaleCoach was created at Kaos Lab — an innovation studio that develops AI solutions to accelerate human work.

Patrick Coradi

Patrick Coradi

Business

Tainara Rodolfo

Tainara Rodolfo

Relations

Emanuel Raber

Emanuel Raber

Technology

Débora Flores

Débora Flores

Marketing

1st place Hackathon LendárioKickstart — Instituto Caldeira

FAQ

Frequently asked questions

Product

Yes. Our personas are built based on real B2B buyer profiles, including objections, communication styles and behaviors specific to each decision level.

You configure your playbook with ICP, common objections, funnel stages and sales strategies. The AI uses this information to generate customized scenarios for your team.

Yes. SaleCoach offers simulations by text (chat) and voice, allowing sellers to practice in different interaction formats.

Yes. The manager dashboard shows individual and team metrics in real time, with performance alerts and coaching recommendations.

Ready to accelerate your team?

Start training your team with AI today.